Blogging has become a popular tool for businesses to communicate and connect with their customers. Organizations that blog create 97 percent more backlinks, 55 percent more traffic, and 434 percent more indexed pages than companies that don’t blog, according to statistics. The thrill of placing an ad in the Yellow Pages to promote your business is long gone. As more small businesses turn to the internet, having a top ranking in search results is becoming increasingly important. Here are a few of the most typical corporate blogging blunders to avoid:
Not Using Your Own Domain to Host Your Blog
Purchase your own domain if you wish to create a business blog. Using a free platform like WordPress or Blogger is the same as setting up shop in someone else’s store. If you already have a business website, use the same domain for your blog. This will assist you in keeping your site up to date, attracting organic visitors, and raising brand awareness.
The content is too promotional.
Many business owners over-promote their products, service and accomplishments by posting too promotional content. You can’t have a successful blog unless you develop and keep a readership. You must entertain, educate, and inspire your viewers when writing blog content. Write informative pieces with your target audience in mind. That’s how you pique their curiosity and attention.
Putting Too Much Emphasis on Numbers
Understanding which metrics matter in your sector is one of the first stages in developing a successful business blog. Don’t get caught up in the number of tweets, likes, and views your postings receive. Blogging needs time and commitment. Rather than focusing on the numbers, you should focus on providing excellent content that keeps your readers interested.