There were 8,100; 74,000; 9,900 monthly searches for the above key phrases in the early part of 2011 and under Google AdWords, respectively. Visit us on Harlingen auto insurance. On the other hand, the phrase ‘reliable auto insurance’ was only 110 searches, 170 searches for ‘quality auto insurance’ and 8,100 for ‘top auto insurance companies.’ It is fairly easy to conclude that most of the online searches are about price, not insurance quality.In marketing, a fundamental principle is to understand what people ‘want’ and to design and package your product or service to satisfy what people want. We can say that most individuals want cheap auto insurance by looking at those numbers. As a marketer, you may eventually flunk the marketing tests, close your website and go do something else if you design any campaign without taking that analysis into account.These limits are 20/40/15 in the State of Illinois, which means that if you cause an accident that is your fault and you are sued by others, then your company will pay others on your behalf no more than $20,000 for one person’s bodily injury, no more than $40,000 for all other people’s bodily injury in the accident, and a maximum of $15,000 for any and all property damage you experience. If you are a business owner and you cause a major accident that results in an unbeaten $300,000 lawsuit and your insurance company has maximised the payment on the policy and paid $20,000, the $280,000 difference will have to come from your own money!Financial planners do not agree with insurance marketers about the weight that needs to be placed on the liability limits of car insurance. Marketers like to emphasise the price and company rating aspects, while financial planners like to first emphasise the importance of limits of liability, then company rating second, and perhaps price at a later stage.